Four Tips For the Online Business Entrepreneur

It truly is a great time to be an entrepreneur.

Technology has leveled the playing field and there are online business opportunities for all budgets and knowledge levels. There are so many online business opportunities offering to help the budding entrepreneur make money online that it can be a bit over whelming and this is one of the first hurdles that the new entrepreneur has to overcome.

The online business entrepreneur now has more information on hand than ever before in history. You can Google search just about any topic and come up with more information than you can deal with in a day.

Making money online may not be as easy as just searching on a search engine but there are numerous opportunities out there for the entrepreneur that has a discerning eye.

The speed of the internet development and the speed of online business development means that the online business entrepreneur is better placed to identify and take advantage of online business opportunities than large corporations, that have multiple layers of policy and procedure. There are some things to consider as you develop your entrepreneurial online business though.

1. When should you become fully dependent on your online business for income?

I have heard of some people that had one good month from their online business and then quit their job only to find that within another month they are out beating the pavement for a new job because they didn’t make enough money to keep the momentum of their business going. This is another example of people failing to plan and so planning to fail.

You need to have a business plan that gives you clear indication as to when you are safe to leave your current job. This may mean long hours for the first few months and may not be as fast an exit from your old life as you would want but it is better than having to go ten steps back and then probably loose momentum and leave your online business venture for good believing that it didn’t work for you.

2. Decide on what you want to sell before you get online.

You need to know what areas interest you and what product lines you will be following before you even get online. This will help you maintain your focus because as soon as you get online you are going to be swamped with online business opportunities that could suck all the money from your wallet before you even get your first product on the shelf.

Know what you want to sell and then go and search it out. This is called ‘finding your niche’ in some circles and it is an important part of the online business development.

When thinking about your niche you may want to examine the competition on the internet in your chosen areas. It is very difficult for the small guy to come in and corner a niche that is already over full with experienced and often wealthy entrepreneurs.

Look for a niche that is not covered by the big guys, something that is selling at a reasonable pace but doesn’t have too many affiliates.

3. Make sure that you spend time developing your online personality.

Your online personality is your presence.

It maybe you have some accounts on Facebook, Twitter, YouTube and other social networking sites. It is imperative that you nurture your contacts on these sites in a way that you generate respect in your chosen area of online business growth and development.

Even before you start to promote your chosen products you can be involved with groups and be adding valuable information to forums and blogging sites.

Get yourself known as someone that people can turn to for support and help. Write articles, create blogs and squidoo lenses. Promote yourself and your presence at every opportunity.

4. Finally the last thing that you should do or not do is give up. One of the analogies that I like is the one degree it takes to get hot water boiling.

At 100 degree Celsius water boils but at 99 degree it is just hot. Many online marketers give up just at the time that the water is going from hot to boiling.

They put in so much energy and then they drop out before the surge takes place. You will get frustrated and you will feel that you are wasting your time but you should never give up on trying to make your online business venture successful.

There is nothing wrong with failure; we just don’t want to repeat the same mistakes twice. There is nothing wrong with falling flat on our face; so long as we get up and move forward.

Business Plan Development

The need for comprehensive business plan development can never be overstated. Every entrepreneur must develop a business plan, irrespective of the nature of his commercial setup. Whether you set up a new venture, or buy out a running business, purchase a franchise, or simply wish to expand your current business, it is imperative to develop a business plan. Often, timely business plan development saves you from being wiped out by the competition.

A well-developed plan proves very informative. Besides stating the goals and the ways and means to get there, it lists all the production processes and their capacities. A description of your products and services, the size of your business and the scope for expansion tells you exactly where you stand. Even details of the competition are included along with price comparisons to keep you alert. It lays down the standard to be followed for the advertisement of the company’s products and services, and allocates the resources accordingly. Vital information on the ability of company personnel to adopt and implement the plan guidelines solves many HR issues.

Creating a plan involves more than just a feasibility study. It is the first document you present before potential investors and bankers. Even suppliers may extend initial or extended credit on the basis of your plan content.

The plan serves you till the very end. If you decide to sell your business, the buyers uses it to evaluate your business and to feel confident about their investment. The set of guidelines helps the new owner ensure a smooth transition and continued operational success.

Small Business Entrepreneur – Become a Jewelry Designer

Small business entrepreneurs have confidence in themselves. Confidence in yourself is your power or your control panel to your jewelry business success. Belief in you is the critical key to maintain a small business.

Speaking from experience, you need to be emotionally ready to take the first step into becoming an entrepreneur. If you are not emotionally strong or you have doubts then you are not ready.

No one person or test can tell you when you are ready. Just like love; you will know. But whether to ask the marriage question or to answer yes to a marriage proposal you need to be ready for the commitment and a willingness to live life together with its many ups and downs.

In a sense you will marry your small business just as you marry your mate. Both situations need to be ready to work and grow together. When you love what you do or you love the one you are with, it will be a professional or a personal successful lifestyle.

Here is a list of questions that may help you to decide if you are a small business entrepreneur:

Do you have a lot of ideas for new products or improving products?

Do you find yourself changing jobs often?

Do you learn quickly and are bored with many of your jobs?

  1. Do you have coping problems following job orders or being corrected on the job?
  2. Are you more comfortable being a leader than a follower?
  3. Do you feel that you are being held back from advancing in your job?
  4. Are you truly doing the workload of three people, yet being paid as one?
  5. Are you very knowledgeable of your subject?
  6. Are you very unhappy on the job and wish you were doing what you love to do?
  7. Do you fantasize seeing yourself being self-employed or owning your own business?
  8. Do you know and feel that you are smarter than your boss?

You may wish to consider becoming a jewelry designer as many entrepreneurs are creative and are excellent at developing new products with their jewelry designing abilities. The creativity within you will keep your abilities challenged and your work will never be boring.

You will be able to advance yourself as a jewelry designer much quicker in your own business than depending on management promotion with a standard company or corporation. Small business jewelry designers are happy doing their chosen work. The benefits of being a jewelry designer is beauty, joy, and fun.

If you are interested in becoming a jewelry designer visit the home page of Tricia Deed at http://www.Infotrish.vpweb.com/ and review “The A-Z Steps to Becoming a Jewelry Designer”.

Could Celebrities Be Cutting-Edge Marketers – Leading Online Business Entrepreneurs?

“Where is The Future of Online Business –
Could Celebrities be showing mainstream business the way?”
Have Your Competitors ‘Caught On” and already Talking to Your Customers in this latest marketing evolution for Web Success? (And are they doing it Auto-matically and VERY Cheaply!) SO MANY Crucial Questions to answer… please read on.

The following Report is the Cover Story for “Australian Business Solutions” magazine

YOU WILL DISCOVER HOW CELEBRITY MARKETING STYLES ONLINE LEAD ‘AUDIENCES’ TO WANT TO BUY RATHER THAN THE CONVENTIONAL BUSINESS APPROACH OF SELLING AND CLOSING. YOU WILL DISCOVER VALUABE, IN FACT ESSENTIAL INSIGHTS AND IDEAS THAT EVERY MARKETER, ENTREPRENEUR AND BUSINESS OWNER MUST NOW EMBRACE!”

(WARNING: THIS REPORT MAY FRIGHTEN YOU… IT WILL DEFINITELY ENLIGHTEN YOU!)
There is a buzz around on the television news, radio, in the print media, at business networking groups and meetings and especially on the internet right now. There seems to be a shift of focus for how people look for products and services and then decide how they spend their money.

In terms of influence and power, the new way people search for products and services and make their buying decisions online could even rival the search engines. And it’s been said that this buzz could be the single biggest thing to happen in business since the industrial revolution!

Sounds over the top, but is there enough evidence (for you) to be a part of it too? And is this buzz a fad or could it be here to stay?

If you’ve watched TV news or listened to radio or brought a newspaper in the past 2-3 years, you will have noticed references to websites in both stories and advertising, where you can find out more – including how to get more information about a product or service and/or how to buy instructions. In more recent times nearly every news presenter, TV show host, journalist and celebrity are also promoting how you can ‘follow’ their lives, interests and activities online too – and it all seems to be centred around websites such as Facebook.com, Twitter.com, YouTube.com, Digg.com and more, collectively known as Social Engines.

Celebrities are using these sites to raise their profile, build their brand and most importantly, solidify their popularity and [hopefully] longevity in their profession and industry. AND, these sites enable their audience (loyal army of fans) to talk directly back to them. And this is at the heart of the buzz and current shift – and why it’s so very important you read on and learn more.

On the Social Engine Twitter.com, Ashton Kutcher and Ellen Degeneres have more followers (fans) than the entire populations of Ireland, Norway and Panama. Their brand awareness and popularity building is personal, although as that increases, so too does their value to corporations looking for product endorsements to drive their market penetration and increase their market share.

Sporting stars like celebrities have broadened their talent base too, becoming more entrepreneurial and business savvy, seeing their name, brand and product value increase, in many cases, to a higher income level than the actual core sporting talent. In other words, acting, playing a sport, being a comedienne or whatever is their core talent is no longer their only talent. They have embraced the concept of brand building (and protection), marketplace communications and conversations – opting for direct contact via sources like online Social Engines. Here they can touch far more people quicker and easier than say a traditional autograph signing exercise.

A true business woman, leader and entrepreneur, celebrity Oprah Winfrey instantly connects and updates a loyal army of over 2 million+ people that follow her on Twitter. Her power and influence is no surprise or revolution in itself, but her army of followers are able to directly provide instant feedback and ideas to her too -and marketplace feedback is a life blood to your business growth and long term sustainability. (Try ignoring it and see where your business goes.) Everyone wants to be heard and Social Engines give you, your business and your customers a voice.

A loyal army of followers can also provide a viral effect to disseminate information quickly too, meaning they can ‘spread the word for you’ if you ask them to – this can be particularly useful if you want to spread good news and conversely if your brand comes under attack via other mainstream media mechanisms or on the Social Engines themself.

Although it might be hard to fathom, could celebrity entrepreneurs like these be showing more traditional businesses how to connect, behave, build our brand, increase our marketplace value and build our business too using these Social Engines?

Is this a valid idea and model for mainstream business or not?

Firstly, the power of Social Engines extends far beyond Twitter.com alone. Some of the other leading Social Engine sites sprout some pretty impressive visitor and member statistics, as well as services.

Facebook.com – If it was a country rather than a website, it would be the world’s 3rd largest after China and India.

On Facebook there are more than 250 million active users and more than 120 million of them log on to Facebook at least once each day and more than 5 billion minutes are spent on Facebook each day (worldwide). The fastest growing demographic is 35 years old and older and within that, the fastest growing segment is 55-65 year-old females. Do people 35+ and women influence the buying decision for your products and services? This is worthy of your attention.

And there’s more… more than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week on Facebook alone and more than 2.5 million events are created and advertised each month. More than 45 million active user groups exist on the site and more than 50 language translations of that content are available on the site. The people supplying all this content include business owners and professionals, some of whom are surely in your industry and probably your competitors. And if you think because you’re a localised business that this doesn’t count, you’ll find this statistic most enlightening- 70% of Facebook users are outside the United States.

All of those statistics are just for Facebook alone (source Facebook.com/press/statistics).

You can also purchase Pay Per Click and Pay Per Impression advertising on Facebook (and other Social Engines). They take your spend to a whole new level of value and ROI with their member data allowing you to display your adverts for keywords AND additional, specific demographics of the member base. For example you can display your advertising message to women, 55+ in Melbourne who are single. You can even target people specifically on their birthday with a relevant offer.

YouTube.com – take a look at YouTube (which is owned by Google for good reason) – People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, ten hours of video is uploaded to YouTube -including promotional videos, education, product consumption/direction videos and client testimonials for business. Plus every video you add to YouTube includes a spot on the webpage where you can put a link back to your website. PLUS you can add these videos to your blog posts, making them more interesting to your blog readers on other Social Engines too (more about blogs in a moment).

YouTube’s user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues.

And could this be the good reason Google brought YouTube? It’s the 2nd largest search engine in the world today, 2nd only to Google.com. If you want to connect with your marketplace on volume, this is worthy of your attention.

Twitter.com – let’s take a statistical look at that quickly too. Twitter’s footprint has expanded impressively in the first half of 2009, reaching 10.7 percent of all active Internet users in June with 83.1% of users over the age of 25. In July 2009, the Twitter website recorded 23,284,395 unique visitors – who else wants to be ‘front-of-mind’ to an audience of that size? Does your target market include people 25+? This is worthy of your attention.

Twitter has been described as the “Pulse of the Planet” given its instant, viral spread-the-word-to-the-world-instantly nature. It has boosted box office numbers and it’s killed them too, just ask the makers of the movie “Bruno” – overnight ticket sales dropped by more than half thanks to the frank and instant feedback from those that had just seen it. It was so quick too because 80% of Twitter usage is on mobile devices. People update anywhere, anytime – imagine what that means for bad customer experiences and you!

Do you let your customers walk away with a bad experience, only to stand out the front of your store or hang up the phone and blast their frustration and disappointment to hundreds, thousands maybe millions of people -in the ‘heat of the moment’?

The true power of Social Engines is not to be feared, it is to be embraced and when done well, you can influence large numbers of people in the ways you want them to know and represent you. This is worthy of your attention.

Understanding the nature of Social Engine participation is important and the question to answer is – What are people doing on these Social Engines? They are looking for ideas, insights, invites, offers, information, inspiration and conversation.

Savvy business owners, entrepreneurs and professionals are providing it all to them and at the same time, in a more passive or softer way than conventional advertising, promoting their business, building their reputation and ultimately getting more leads and customers to their web sites. These business owners, entrepreneurs and professionals are using resources within services like Facebook that include a Personal Profile Page, Business and Product Pages, Fan Clubs, Groups, Time-sensitive Events/Promotions, Classified Advertising (PPC) and more… and the really smart ones are sharing content direct from their website blog feed too (more about that in a moment).

Then there are sites like LinkedIn, a professional social network and directory of business owners and professionals who can communicate quickly and easily with one another. In a 2009 survey, 80% of businesses and companies who are members were using LinkedIn as a primary recruitment tool to find new employees. This is worthy of your attention.

On these Social Engines, people can say what they want about you and it’s uncensored. What do you do about it? Ignore it and hope the customers and prospects that really matter to you don’t see it? Should you take a proactive approach and start by monitoring what’s been said about you and then start providing your brand of information, insights, ideas and inspiration to your marketplace and control the information flow you want through them?

We are living in an era now where what happens in Vegas goes ON and STAYS ON YouTube, Flickr, Twitter, Facebook and more.

“Because of the speed in which social media enables communication, WORD of mouth has become WORLD of mouth.”

Love them or hate them, social engines are here to stay simply because ‘the people’ love them and trust others on them. Facebook and MySpace are among the most popular destinations on the web. And even though they can be extremely annoying, there is one inescapable fact: the most irritating thing about Facebook is the 200m-strong army of people who use it.

And here’s the final enlightening point- Social Engine participation has overtaken pornography as the #1 activity on the Web.

SO Do you get involved or not? And if so, how do you do it easily and cheaply but still ‘play the game’ like a Celebrity with a 2m+ loyal army of followers?

The reality is that even if you’re not involved, your customers and prospects AND competitors probably are – and they’re talking to one another, perhaps about you and without you so the sooner you start, the better chance you have to becoming both a part of the conversation and then lead it.

The answer for businesses, entrepreneurs and professionals is automation – this is the single biggest break-through strategy and tactic that very few people have worked out, including many larger corporations who are successfully using Social Engines but they are not leveraged with automation, also known as things happening ‘auto-magically‘.

In many cases, businesses are employing specialist online staff on top of web masters and advertising/SEO experts. With automation, you can do a whole lot for very little extra time and virtually no money.

HOW DOES IT ALL WORK?

At its essence or core are six words that will transform the way you generate leads and make repeat sales online – those words are YOUR WEBLOG FEED PLUS SOCIAL ENGINES.

A Weblog or blog as it’s more commonly known is a type of website or part of an existing website that allows you to add content as blog posts or articles and display them on your website – content like information, ideas, insights, offers, news, invites, images and more and you can create blog posts quickly and easily without ever needing to get a webmaster to do it for you.

There are over 200,000,000 Blogs online today and that number grows every day. Again, not all blogs and blog owners are equal, many are neglecting to include automation and leverage and integration with Social Engines so there are many nay-sayers about blogging, but that attitude is changing as more people are enlightened.

A Feed or RSS Feed as it’s more commonly known will distribute your blog posts well beyond just displaying them on your website. Feeds permit subscription to regular updates of your blog posts, delivered ‘auto-magically‘ via a web portal, news reader, or in some cases good old email. Feeds also make it possible for your content (information) to be packaged into “widgets,” “gadgets,” mobile devices, and other technologies as shortened or full length messages, which Social Engines happen to LOVE. Your Feed makes it possible to display blog posts just about anywhere on the web or web connected device and most importantly directly to the millions of people online every day.

That means a Blog with an RSS Feed can ‘auto-magically‘ distribute information you create about you, your business, your products and your services quickly and easily across thousands of sites on the web. And you only have to create your pieces of content once!

A blog is a powerful code (invisible to the human, non-techie eye) and every time you add content to an existing or new blog post, like you would add content to a word document, it is distributed around the web in seconds and is fed directly into the biggest marketplaces and communities of people online every day.

What makes a blog with a feed even more powerful is that it reaches the biggest sources of people (leads) online – who by the way are not just using Search Engines anymore to find out about products and services, they are also using the “Social Engines”. PLUS your Blog Feed can also ‘auto-magically‘ update Google and Yahoo about your site too, so you still stay connected with the Search Engines for no more extra work, or money.

Now if you’re anything like me, when I first heard about these Social Engines, I dismissed them as not being a viable business and marketing channel because they appeared to be for personal networking and friendship (and they are indeed used for those reasons). Whilst many businesses, entrepreneurs and professionals are using these engines and winning new business – only a handful are doing it easily and quickly, because most of them do not know about the power of connecting your Weblog RSS Feed and how it fits in with using Facebook, Twitter, YouTube, Digg and hundreds more Social Engines.

In my own experience, I was wrong to not get involved with Blogs and Social Engines sooner (like many business owners and professional managers still are) as my competitors began to build an edge I did not have with my marketplace, simply because I did not understand and connect these two key points about connecting your blog directly to Social Engines. If you want to find new customers quickly and easily and build better sales from existing customers:

  1. Your website must be a Blog with a Feed and/or include one as part of your website
  2. Your online marketing mix and strategy must include sharing your blog post information with people on Social Engines like Facebook, Twitter, YouTube, Digg etc.

And here’s why…

Your competitors have possibly already figured out that social engines are where they can connect with people who include your customers and potential customers because the Social Engines are where your customers and potential customers are going online – and they’re going to these Engines regularly and for long periods of time. And people are making buying decisions based on the conversation they are having and the feedback they are hearing.

Even if you [believe you] have no competition, you’re not connecting with your marketplace as directly and as easily as you can, if you are not using the true power of Social Engines. These online sources or marketplaces attract people 24/7/365, who stay for a while each time. How could you NOT promote you, your business and your products and services there?

Every time you add content to your blog, it is circulated out to many Social Engines, once you set up a FREE account with them… people at these Engines who have an interest in what your business offers then come to your website to find out more.

Here’s an example of how your website Blog, its Feed and these Social Engines work together. (Note this diagram also includes the two largest Search engines -let’s not forget them. Using your Blog and RSS Feed, you can ‘auto-magically’ update them too.)

At the centre of this relationship are your website blog and its RSS Feed. Every time you add content to your blog, the Feed distributes it out to the Social and Search Engines with a link back to your website. People on the Social Engines instantly see a summary of your blog post and a link back to your blog/website. If they are interested in you, they click on the link and follow it back to your website to find out more about you and move forward with you.

“Although we like to feed information to the Search Engines for free listings, the Social Engines outperform them in providing INSTANT, FREE traffic (people) to your website… meaning Social Engines host millions of people live online at any given time who are exposed to your blog post instantly… and not only will they follow your link back to your blog/website if they are interested, they also have the power to make your Feed ‘viral’ – voluntarily passing it on to their friends who in turn pass it on… and so on.

The Social Engines and the people on them help you grow your prospect and customer base quickly, easily and cheaply – you can’t get any cheaper than free!”

The Social Engines are places where people go to and stay at; whereas Search Engines are places people only pass through ‘in search of’ a final site destination. This is the major difference and the significant extra power you’re missing out on if you are not involving your business in the Social Engines. Remember though, the Blog Feed is vital to ensuring your participation is mostly ‘auto-magic’ otherwise participating in them could over run your day, your week and your life!

The Blog Feed allows you to ‘auto-magically‘ update the Social Engines, minimizing the ‘air time’ you personally allocate to this.

So, who’s already taking this seriously and using Social Engines as a powerful, quick, cheap and easy tool and media to generate free leads quickly too?

Firstly, no matter your business, products and services, you’ll find prospects and possibly existing clients already participating in these sites on a regular basis. You are bound to find your competitors there too, it makes good business sense to be present on an Engine where millions of people congregate, converse and seek out people with the products and services they require – someone in your industry is probably joining them and being ‘front-of-mind’ and it should be you.

Everyone that gets it commits to it. These world-wide companies, brands and industry leaders have dedicated resources to connect and cultivate relationships with prospects and clients on the Social Engines with reportable, measurable results:

Motor Vehicle Industry: Chevrolet, Ford, General Motors, Honda

Travel and Tourism Industry: JetBlue, Southwest Airlines, Luxor Las Vegas, Marriott International Hotels and Resorts, Carnival Cruise Lines, Hertz Car Hire

Sporting Teams: Chicago Bulls, Detroit Pistons, Portland Trail Blazers, San Diego Chargers

Entertainment: 92Y, The Travel Channel, ComCast, Marvel Entertainment, Direct TV, Pop Caps, TV Guide

Finance: Wachovia, H&R Block, Intuit

Retail: Best Buy, The Home Depot, American Apparel, Rubbermaid, Whole Foods, Zappos.com

Food and Beverage: Starbucks, Burger King, Dunkin Donuts, Popeye’s Chicken, Tastidlite, Kraft Foods (see Vegemite Case Study below)

Other Global brands: Dell Computers, EMC and Kodak – all benefitting by directly connecting with their target marketplace – whether that’s existing customers and/or potential customers.

Case Study:

Kraft Foods have taken an interesting Corporation-Consumer collaborative approach to product promotion and development using Social Engines. Here’s what they say about their social engine strategy:

For many of our strong brands such as Vegemite – we acknowledged that we are simply (proud) brand custodians and that the brand is owned by ‘the people’. We focused our first two years of social engine participation on simply listening and asking questions.

Two of these questions were:

  1. How do you individually like your Vegemite?
  2. If there ever was to be a Vegemite variation what would this be?

Recently Kraft launched their latest product “Name me” a vegemite plus cream cheese experience. Here’s how they are using Social Engines to develop it.

“This is a work in progress; we spent two years listening and now with the product on shelves the Kraft Communications team is engaging with Vegemite loyalists and cynics alike on the 12 top social engines. They are engaging and getting samples out on and off line- and encouraging debate on the new products. There are a number of Facebook groups sitting in the following camps: pro original, pro new flavour and anti new flavour.”

This is just one way Social Engines are helping businesses already to grow brand, product and corporate awareness. There are many other ways to use it too that can and do lead to direct and immediate sales. No matter the size of your business and marketplace, Social Engines, like the internet at large give you a level playing field with industry leaders like Kraft Foods and the others mentioned here.

Your website with a blog and feed will provide regular content to the Social Engines ‘auto-magically’. You need to support that by also visiting the main Social Engines and engaging people on a weekly basis, as it forms part of your marketing, CRM and all the other pay-offs mentioned previously.

Adding content regularly to your Blog Feed, ‘auto-magically‘ keeps you in touch and front of mind to millions of people around the world, on the Social Engines (and Search Engines) so they can access your business, products and services quickly and easily.

The buzz appears to be more than a fad so for your business it becomes not a question of ‘if’ these Social Engines are going to be a valuable marketing tool for business. Rather, the question now is:

“How quickly will you get your business on the Social Engines

… to Capture Your Competitors Clients too?”

HOW TO GET STARTED

Here’s a checklist to help you get started with your new, exciting and FREE Social Engine Strategy:

1) Get a Blog website with a domain name of your choice OR if you already have a website, get a new sub domain or folder added called blog

2) Open an account with at Google, Feedburner, Yahoo, Facebook, Twitter, YouTube, Digg, and LinkedIn.

3) Install an RSS Blog Feed and set up a Pinging list on it then add your Blog feed to the Search and Social Engine accounts you created in the step above.

4) Create content-rich education videos that can be added to your YouTube account and your Blog – that is then ‘auto-magically‘ added to your Search and Social Engine accounts.

5) Actively participate in or create new Facebook Groups, Events and Pages.

6) Make promotional videos about you, your business, your products, how you help and support people and upload them to your YouTube Channel then add them to your blog posts.

To really make this all work well for you, you need to know there is a big secret in succeeding with growing your business using Social Engines. You’ve read this far, so here it is: Social Engine success rest largely with you getting to grips with:

  1. Being a ‘face’ of your business and allowing people to connect with your ‘authenticity’ as a person ahead of a product, and
  2. the need to ‘listen’ to your marketplace, innovate with change to meet their ever-changing needs and then share information that will help them, rather than push product.

Millions of dollars are spent monthly with pay per click advertising on these sites and more millions are paid to ‘search engine specialists’ who supposedly help you reach number 1 ranking on keywords relevant to your business. It’s a fierce fight between serious players for top spots on search engines, both free and paid listings. An entire industry is built on it and around it. But you now know how to become a leader in your industry on the most powerful Social (and Search) Engines online today and how to do it Quickly, Cheaply, Easily and Auto-Magically.

In some cases, target market demographics may not be using Social Engines; therefore it would not be worthwhile. Consider these statistics when making your evaluation:

78% of consumers trust peer recommendations. Do you rely on 3rd party endorsements to build buyer confidence? If this is not a necessary part of your marketing and sale process, you may be able to ignore Social Engine Marketing.

Successful companies in social media act more like Dale Carnegie and less like David Ogilvy – Listening first, selling second. Would your competitors be prepared to connect and listen to your prospects and customers directly to discover what they want, and then give it to them? If not, then you may be able to ignore Social Engine Marketing… and least for a little while.

The worst part is the first part. When you start, your ‘following’ could be small but that is far better than not monitoring what’s been said about you at all! The only way to change that is to get in the game!

Get started right now, before your competitors do -it’s the future of marketing your business online, because that is where the people you want as your customers are going online. It’s only a matter of time before someone in your industry emerges as the leader on the Social Engines – get you and your business front-of-mind first. Enjoy the experience and I’ll ‘meet and tweet you’ on the Social Engines of the World!